Worldfavor is on a quest to make sustainable business mainstream. 🌱

We’re a global SaaS platform where users easily can share, access, and gain insights on corporate sustainability information. We’ve grown rapidly, and today Worldfavor connects more than 30,000 businesses in over 140 countries and counting! We’re proud to be working with renowned clients, ranging from Nordic leaders to global Fortune 500 companies. Ahead lies an exciting growth journey towards becoming the market leader and expanding globally.

You’ll be joining a young, dynamic company and a team of smart, fun-loving, and ambitious people who all share the same passion for making the world more sustainable through the power of technology. We believe in a sustainable world as well as a sustainable worklife, and love to celebrate both the big and small milestones along the way. We always put the team before individual wins.

In the role as our Senior Content Marketing Manager, you’ll work together with our rock-star content team to create, improve, and manage all our content marketing. You will also manage our social media activities and develop a strategy to achieve our goals, while building and maintaining our brand. You’ll be in charge of and oversee the entire process– from strategy to publishing – and you’ll manage all types of content (articles, blog posts, videos, infographics, etc.)

🙌 The role as Senior Content Marketing Manager:

• Ensure that all content is on-brand, consistent in terms of style, quality, and tone of voice, and that it is optimized for search and user experience for all content channels (including online, social media, email, mobile, video, print, and in-person). This is to be done for the ICP, primary verticals, and each buyer persona within the enterprise
• Map a content strategy that supports and extends short- and long-term marketing initiatives and determine which methods work best for the brand and why. Continuous evolvement of strategy is a must
• Development and maintenance of a functional content calendar throughout the enterprise verticals and defining the owners in each vertical to particular persona groups
• Supervise content marketing team members (as well as support the entire marketing and communications team); be an arbiter of best practices in grammar, messaging, writing, and style
• Conduct ongoing usability tests to gauge content effectiveness. Gather data, handle analytics (or supervise those who do) and make recommendations based on those results. Work with owners of particular content to revise and measure particular content and marketing goals

• Leverage market data to develop content themes/topics and execute a plan to maintain, build and strengthen Worldfavors position as a thought leader, as well as develop the assets that support a point of view and educate customers that lead to critical behavioral metrics
• Conduct competitive audits
• Ensure consistent global experience and implement appropriate localization/translation strategies
• Set, report, and follow up on KPIs and other relevant metrics
• Stay on top of the latest in (SaaS B2B) content marketing and other for the role, relevant areas and share your knowledge with your team and colleagues

We’re looking for you if:

In this role, it’s essential that you enjoy working in a dynamic and fast-paced environment with a high level of activity. You are an excellent storyteller who loves to find ways to translate our brand into business. Are a growth-focused team player with excellent project management and leadership skills. You have the ability to lead and inspire teams of creative personnel and content creators to achieve the company’s stated goals. Since we are a growing and changing company, you see this as an opportunity to always evolve and share your knowledge to help others to develop in their roles.

• You have worked with content marketing (and social media) strategy and execution for a couple of years and have the know-how to be successful
• You have a minimum of 5+ years of relevant work experience, if you have experience from leadership roles, that is highly relevant.
• Have excellent analytic skills and a data-driven approach to support growth metrics and increase demand gen using the power of content

• Know how to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it
• Knowledge of SEO and web traffic metrics
• Possess outstanding communication skills in English written and spoken. If you also speak Swedish or any other language, that's even better!
• BSc degree in Marketing, Communication, or other relevant fields
• Have experience working with Adobe Creative Suite, WordPress, HubSpot, and basic HTML (or other similar tools)

Like all team members at Worldfavor - we also expect you to be ambitious, unpretentious, have a "can-do attitude,” and remember that we’re all motivated by shaping a more sustainable world. We recruit, work, and promote by our core values:

• We make an impact
• We take ownership
• We always evolve
• We’re in it together

• We believe anything is possible

💝 What we offer

• For the right person, there are exciting career opportunities as the company scales. We’re still early on our scale-up journey with big, global plans!
• Work at our lovely Impact House at the very center of Stockholm with the flexibility to work from home as well
• A competitive base salary

• 6 weeks of paid vacation, plus 5 paid work-free days to use however you like
• Occupational pension
• Health benefits
• Development contribution - learn more about anything that excites you!

✨ Sounds like a match?

Hit the apply button and send us your CV and LinkedIn profile. We accept applications in both Swedish and English. We can’t wait to hear about what makes you tick!